AXARA - Amazing Brand
PHILOSOPHY
The French elegance
But who is
she ? The Axara muse is an independent and active woman who creates her own
style depending on her desires. Naturally, she holds the secrets of the famous
“French elegance” envied the world over: never overdone – never a total look –
but on the contrary, a mixture of moods and inspirations, which she wears very
naturally. Self-affirmed and resolutely modern, she does not, however, forget
the eternal code of feminine beauty, whether in the grace of a belt around the
waist, the curve of a skirt, or the beauty of a revealed shoulder. If the
outfit is a little bit more relaxed, the lipstick is very red. However, if the
outfit is sophisticated, the hair will be loose, nicely undone. Ultra-feminine,
she handles glamour as if she had invented it. She is so at ease perched on her
high heels that she gives the impression of dancing. She is the heroine of her
own life story.
HISTORY
The origins of the brand
From its
Parisian shop in Saint Germain des Prés, Axara has seduced the whole world. Its
French savoir-faire is appreciated worldwide, from Montreal and Saint
Petersburg to Tokyo and all of Asia, which is very attracted to the particular
charm of this family business founded in 1990.
THE WORKSHOP
Human experience
The design
workshop, located in the Paris region, is a true think tank: experimenting,
searching, and mixing pieces of fabrics, laces, materials, and embroideries. It
is a place where fashion is still lived as a human experiment and a permanent
quest for quality: all the Axara pieces carry the prestigious label “Made in
France.” In a state of perpetual effervescence, the creative team is always
looking for new inspiration, in search of new associations to dress the woman
of their dreams.
